How to Do UX Audit for WordPress (WP) Websites?
How to Do UX Audit for WordPress (WP) Websites?
byAnisaonMarch 03, 2023 & 17:00 [IST]2 Min Read
User Experience is a hard topic now. For any industry, user engagement plays an ultimate role that leaves a way for higher conversion rate.
Before getting into the discussion, let’s see how the topic of UX audit gets viral!
In beginning, you can witness a rapid growth of WordPress site with greater organic traffic and higher ranking position. Later, the site performance start slowing down results in decreasing of conversion rate and user complaints.
Have you ever thought about how it works reversely?
"The major reason is poor user experience and interface. Conducting UX audit often is essential to keep your visitors engaged and improve overall performance"
To take you to the topic closer, herewith we are about to list the step-by-step guide to perform the UX audit to your WordPress Site.
Define UX Audit!
UX auditing helps evaluate the site’s or app performance in detail. Every functionalities will cover under the audit includes integrated features and functions. Through this effective progress, you get to know the areas that need optimization for better conversion rate, SEO practices, user satisfaction, bounce rate and performance.
How to Do UX Audit to Improve your Conversion Rate?
Telling you that UX audit is about examining the collection of data of visitors on your website. It point outs the issues associated with your site where needs improvement for a better user experience.
Without further loose talk, we jump into the steps now!
1. Put your Mind at User’s Side
Before letting your leg into the internet world, understand how the users expectations are. This is much more important for engaging potential customers at your site and stay ahead of the competitors. But the sad reality is some website owners fail to realize such existing obstacles until it become a big impact.
Therefore, ask your expertise to inspect your website from user’s perspective to make a note of the blocks. It is mandatory to analyse whether you give the proper inputs that the people really expects.
2. Better Go with Third-Person’s Opinion
Though we start think from a users perspective, the exact results won’t be appeared. As with the feedback of people from outside, you get to know some unbiased ideas that really add value to your website.
To perform a test, ask your friends, colleagues or relatives who share their feedback genuinely. What next? Hire the UI UX professionals from a reputed firm for significant advice.
3. Resolve the Pain Points with Appropriate Solutions
UX audit includes plenty of functionalities that perform in your site directly and indirectly. So, make use of the user metrics to identify the pain points of user who skip to revisit after getting bounced.
In priority, understand the existing problems and let it be settled-down. To spread the positivity, keep the popular post of your site in-front and create a way for interacting with your potential users.
4. Analyse the Website’s Performance
Google expect your site to be performed seamlessly. The users also wish to spend some quality time at curating destination without any kind of inconvenience. Therefore, the testing is mandatory for top-to-bottom of your WordPress site.
Normally, there are a lot of differences lying between the WordPress and manually designed sites. Of course, both are efficient and effective too. The type of website is secondary, it is essential to make the site productive as much as we can. Without fail, conduct the testing to ensure its performance often.
5. Responsive for Higher Conversion Rate
The site design is the foremost factor we should be focused on. Poor UX designs on desktop or mobile wont allow your website be existing for long years. This is purely a mobile-driven world, people expect the site with elegant design, compelling content, faster loading speed, etc. There are a lot to say, but we could update the design of WordPress according to the current trend.
It must be highly-responsive, super-fast performance, especially on mobile devices. Apart from other features, this is mandatory to concentrate when planning to leverage the site credibility and reach.
6. Discover the Ways for Improvement
From the thorough examination of the WordPress site, there are couple of ways that we should consider at first. We set to proceed some valid points that give a way for improving your website. To give you a clear direction, some valid points in the following:
The content font and format should be comfortable for easy reading
Ensure the given menu pages are accessible without any impacts
Meta titles and descriptions have to focus on the exact page theme
Optimized content and images for effective SEO
Relevant images and themes are advisable
Site needs to be mobile-friendly
UX audit is somewhat important that we cant avoid it in any cases. If you want to make your WP site successful, there is any other ways to improvise. After a thorough inspection, we present you with some creative ideas to help you to stand out. It is fair to implement the ideas from the user’s side that would surely decreases the bounce rate and increase the conversion rate.
Anisa is a passionate content writer residing in the US, capable of searching for insight to deliver the new information every time. She is pretty brilliant in finding a fantastic method to highlight her concept in a unique and credible way that satisfies the engaging users with enough stuffed info. Each word builds on research to deliver the quality result as the visitors really want to know.
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