Role of UI/UX Designer
Role of UI/UX Designer
byRiyaonMay 04, 2023 & 08:45 [IST]2 Min Read
Designs play a vital role in digital marketing. It is a crucial factor to uplift search engine optimization, brand name, and engage users on website for a long period.
Basic role of a designer is framing elements like buttons, navigation keys, original contents, products, and other sections to engage the users. Let’s dive into the world of user interface and user experience to know more about the responsibilities performed by UI/ UX designers.
But, before that, develop the essential skills to become a user interface and user experience designer.
1. Conducting User Research
Digging deeper into the user’s mindset is known as user research. UX designers conduct several surveys to get a clear-cut view of targeted audience and follow up until they satisfy client as well as potential user needs.
"Honestly, the overall user research process is complicated but, it’s worth and undeniable part of designing a website"
Pay attention to these points that are essential to conduct good research. Define your goal, use different methods of research like qualitative and quantitative, update things after every survey, and do organizational research.
The entire user research creates positive impact on SEO rankings and increases dwell time. Therefore, make your research effective to design other elements properly.
2. Designing Wireframes and Prototypes
Are you an artistic person? If yes, then you can effectively create wireframes. It is the overall outline sketch of final product to show flow and structure of design solutions.
Designers use advanced tools and software such as Sketch, Adobe XD, Figma, UXPin, MockFlow, Justinmind, Lucidchart, and Moqups to draw the structure’s outline and for prototyping.
Creating wireframes is beneficial in many ways, it gives clarity and describes the projects for the whole team. There are different types of wireframes available like
Low-fidelity frames are the simple blueprint for application or website screens.
Mid-fidelity frames enclose a comprehensive view of the user interface elements.
High-fidelity frames are an advanced version of mid-fidelity wireframes and give the real feel of the final product.
Prototyping is the next stage of design, which is the implementation of white paper sketches into digital elements. It is also known as the experimental phase, designers choose apt visual elements for the final design.
Effective wireframes and perfect prototyping elements elevate the website’s design to the next level and engage users on their first visit.
3. Creating User Interface and Usability Testing
User interface is all about designing the elements and screens that interact with visitors. Color theory, typefaces, lines, shapes, boxes, and white spaces reserve a huge place in designing user interfacial elements. And also, includes creating different factors like
Input control: text fields, list boxes, toggles, drop-down menus, radio buttons, and date fields are some examples of input control.
Navigational components: it is for directing to another page or section. Examples are breadcrumbs, paginations, sliders, tags, and search fields.
Informational components: from its name, you can conclude they are information providers for users. Examples are tooltips, icons, progress bars, notifications, and message boxes.
Another important thing to ensure in design is user testability.
As a designer, you are framing layouts as mobile and desktop friendly but, what is the purpose? Obviously, to make the website responsive and to transform first-time visitors into potential users.
In that case, a usability test is essential to know about performance of webpage with the latest tools like Maze, Lookback, User Testing, Optimal Workshop, and Loop11.
4. Getting Feedback, Iterate, and Improve
Finally, these three factors are the most important part of user interface and experience design. After conducting many numbers of surveys, it is essential to look up the feedback and improve the designs.
To get different feedback, you can increase your networking and ask ideas to your team leader. Designers patiently work after each iteration and increase the usability and performance of sites.
Try to test with the targeted group of users instead of asking everyone. Conduct different surveys to elaborate your ideas and implement them in design. Therefore, follow these entire steps to create a visually pleasing and well-performing website.
Skills Required for UI/UX
Knowledge of wireframe tools
Hands-on practice in designing software like Adobe Illustrator and Photoshop
Generate creative and innovative ideas
Basic coding and development knowledge
Time management skills
Collaborative and communication skills
Critical thinking and attention to details
In conclusion, the overall design process demands innovation, creativity, and patience. UI/UX may seem like large complex process, but a designer team can make it easy and effective. Thus, before becoming an expert designer in UI/UX field get aware of significant points about the role of the designer and essential skills. Choose this emerging field as a career not only to earn more revenue but also to trigger inner creativity.
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