UI UX Design Ideas for E-commerce Business
UI UX Design Ideas for E-commerce Business
byRiyaonMay 18, 2023 & 08:39 [IST]2 Min Read
Nowadays, e-commerce is becoming the trendy business option that, anyone can do from their comfort zone. Many essential things are required to run a successful website and online business.
"It includes good graphics, in-depth user research, visually appealing elements, unique content, a great shopping experience, and premium quality products"
Among those things, the design holds a huge place and is a crucial factor to increase rankings.
Well, there are several things to be focused while considering UI/UX designs. Let’s have a glance at the appealing design ideas that elevates the websites particularly e-commerce sites in this article.
1. Deep Research About Buyers
Let’s start from the user experience perspective, apart from e-commerce, user research is an essential method to follow for designing any website. Can you reach a destination without knowing it? Does it make any sense? Obviously not, similarly, planning a website without effective user research remains useless.
So, try to give a deep search about the potential users for each section because e-commerce pages enclose many categories for different sets of people. Gather feedback and keep on improving the patterns and designs according to users to end up creating effective pages.
2. Clear Navigation
Potential users might enter into your website for the first time, hence, make navigation clear and simple. It can transform them into regular customers and also increases the brand’s credibility.
For business websites, it must be simple and precise. Follow these tips to get clear navigation, provide information in the header, include a simple menu & search bar, include sections for sales and discount categories, and suggestions for search.
Such tips make your designs elegant, classy, and easy to use thus, try to implement and increase SEO rankings.
3. Allow Them to Do Window Shopping Without Registration
In today’s world needs are endless, so people can simply enter and search for essential items. Don’t block such usage by keep on insisting to register in your website. Only some users register and many people leave your websites when it started to push them that even it makes them frustrated.
Instead of forcing them to register while browsing, you can design like register after they click on purchasing or add to cart CTAs. This shows that you respect their true intention and allow potential users to do window shopping.
Meanwhile, following this ends up in beneficial results. Yes, when you supply premium quality products automatically they would like to approach and register on websites. Hence, focus on improving supplements quality and be aware of user’s intention.
Increase the resolution of the images that remains the same even after zooming. It helps potential users to get a clear view and gives a reason to visit the website often. In simple words, display images that resemble the quality of the product.
4. Smooth Checkout Process and Personalized Recommendations
Frame a simple checkout process with a single confirmation bar. It prevents the user from accidental logouts during browsing and provides a wholesome experience for users.
Once potential users register on the website, design a section that recommends special products with discounts and another section to show their shopping histories. Including them in your designs give visitors a strong reason to come back and purchase.
In addition, include effective search bars with multiple filter options like brand, price, colors, materials, and ratings as you witness on many top websites. Such things are simple but can create a positive impact and satisfy every potential user.
5. Plan for Mobile Responsive Designs
More than half of the internet users log in to websites using mobiles. So, adjusting elements as per Smartphone users provides them with a better experience and paves the way to increase brand identity.
Optimize site speed, compress images, adjust font sizes, create a page that is similar to the desktop version, and test these are effective ways to make your website work efficiently on small screens.
And also, use effective call to action button that establishes an emotional connection with visitors and avoids unwanted pop-ups, because they can make them frustrated.
6. Plan Designs That Highlight the Client’s Business
As a user interface designer, you need to aware of the client’s business specifications. For example, they might have their own brand or some trusted companies. Then, you must focus on highlighting those products to earn customers’ trust and increase brand credibility.
Provide a clear image, place a tag “it is trusted by this company” or use tags like a top brand to make it visible in the suggestion section. Frame sections for those products by leaving some space for these specifications surely, such ideas indicate potential users to purchase these specific products.
In a Word
UI/UX design is essential for providing a good user experience where such designers are responsible for creating a responsive layout and visual interfacial elements. Utilize the latest tools and above-mentioned ideas to elevate the overall designs of the E-commerce websites.
Riya is a creative writer whose concept-covering style is simply interactive and keeps users engaged. She is clear in entertaining the readers with useful information. Also, efficient in handling any industries and niches with thorough research and understanding. Content writing is her strong liking and eagerness to learn more than the knowledge she gained till.
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